Archive - The Society of Extraordinary Strategists

The trades have a branding problem

Fixing it is a group effort

Jul 26 •

May 2025

Discovering Designosaur Bones

I wonder what the creative field will be like 30 years from now?

May 22 •

March 2025

How to Use AI to Work Smarter, Not Harder

AI can help you validate your strategy and improve your writing.

Mar 22 •

Who is Your Ideal Preferred Customer?

Look beyond the obvious answers for insight to help you sell to the right people

Mar 17 •

February 2025

January 2025

Find Your Perfect Franchise and Own Your Future

Podcast with Alex Smereczniak (co-founder of Franzy.com) and Brian Sooy, Founder of Aespire Branding and Marketing

Jan 25 •

Does Your Service Company Marketing Need a Reality Check?

Five Strategies That Actually Work for New Customer Growth

Jan 17 •

November 2024

Don’t Just Sell a Product, Sell a Process

A conversation with Brian Sooy and Zach Hoskins. Build a strategy that converts leads, nurtures relationships, and retains customers for life.

Nov 29, 2024 •

October 2024

Your Business Exists to Build Its People

A conversation with Brett Baker (VAUSA) and Brian Sooy (Aespire)

Oct 13, 2024 •

June 2024

Brand Alignment for Service Companies

The Secret Ingredient for Maximizing Value and Growing Brand Value

Jun 14, 2024 •

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