The Society of Extraordinary Strategists

The Society of Extraordinary Strategists

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Who is Your Ideal Preferred Customer?
Look beyond the obvious answers for insight to help you sell to the right people
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Brian Sooy
Listening for Hidden Profits
A Service Professional's Guide to Understanding What Customers Really Want
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Brian Sooy
Invest in Compound Branding for Long-Term Growth
Compound Brand Interest creates the conditions for a sustainable competitive advantage and growth.
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Brian Sooy
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What is the Difference between Mission, Vision, and Values?
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How to Use AI to Work Smarter, Not Harder
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Ask These Two Questions to Understand Your Customers
 • Brian Sooy
Unleash the Extraordinary to Create Followers, Not Brands
 • Brian Sooy
Brand Alignment for Service Companies
 • Brian Sooy
Discovering Designosaur Bones
 • Brian Sooy
Are Marketing and Sales Funnels Dead?
How to talk about a customer journey in a way that makes sense for customers.
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Brian Sooy
Is Branding Enough?
Branding, marketing, and strategy aren’t enough. Successful businesses grow from vision sustained by character, culture, and voice.
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Brian Sooy
Unleash the Extraordinary to Create Followers, Not Brands
If a brand is no longer seen as beautiful or desirable by consumers, it will quickly fade into irrelevance. How can your brand avoid the tragedy of…
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Brian Sooy
What is the Difference between Mission, Vision, and Values?
Perhaps you‘re asking the wrong question. It's rare to find two organizations that align on common usage, definitions, and application of the principles…
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Brian Sooy
The Secret to Getting People Interested in Your Niche Brand
How does a company cut through the noise and hyperbole to attract the ideal consumers? The answer is obvious.
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Brian Sooy
Discovering Designosaur Bones
I wonder what the creative field will be like 30 years from now?
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Brian Sooy
How to Use AI to Work Smarter, Not Harder
AI can help you validate your strategy and improve your writing.
 • 
Brian Sooy
1
The Society of Extraordinary Strategists
The Society of Extraordinary Strategists
Principles and practices for aligning brand strategy and marketing to grow your business.
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The Society of Extraordinary Strategists

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