The Society of Extraordinary Strategists

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Are Marketing and Sales Funnels Dead?
How to talk about a customer journey in a way that makes sense for customers.
 • 
Brian Sooy
Is Branding Enough?
Branding, marketing, and strategy aren’t enough. Successful businesses grow from vision sustained by character, culture, and voice.
 • 
Brian Sooy
Unleash the Extraordinary to Create Followers, Not Brands
If a brand is no longer seen as beautiful or desirable by consumers, it will quickly fade into irrelevance. How can your brand avoid the tragedy of…
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Brian Sooy
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What is the Difference between Mission, Vision, and Values?
 • Brian Sooy
Ask These Two Questions to Understand Your Customers
 • Brian Sooy
Unleash the Extraordinary to Create Followers, Not Brands
 • Brian Sooy
The Secret to Getting People Interested in Your Niche Brand
 • Brian Sooy
Sometimes Technology Wins
 • Brian Sooy
Seven Principles for Extraordinary Strategy
 • Brian Sooy
What is the Difference between Mission, Vision, and Values?
Perhaps you‘re asking the wrong question. It's rare to find two organizations that align on common usage, definitions, and application of the principles…
 • 
Brian Sooy
The Secret to Getting People Interested in Your Niche Brand
How does a company cut through the noise and hyperbole to attract the ideal consumers? The answer is obvious.
 • 
Brian Sooy
What’s Your Most Pressing Business Challenge?
Get to the root of what you need to grow your business.
 • 
Brian Sooy
Treat Your Customers like VIPS
Reward customers and they will reward you!
 • 
Brian Sooy
How to help customers frame your brand story
You recognize great customer service when you experience it. Then you tell your friends about it.
 • 
Brian Sooy
I was so busy writing, I didn’t have time to write
How I turned 3,300 words into a 30-minute presentation.
 • 
Brian Sooy
12 Principles For Strong Business Culture
It's not about your brand. Or is it?
 • 
Brian Sooy
The Society of Extraordinary Strategists
The Society of Extraordinary Strategists
Principles and practices for aligning brand strategy and marketing to grow your business.
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The Society of Extraordinary Strategists

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